Sony PlayStation - MEA

We helped launch and grow PlayStation MENA by localizing the brand and driving regional engagement across social and on-ground campaigns.

Design, TransformationWisam AmidJune 2, 2025Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Furry Friends

A rebrand that stays true to the warmth behind every wag, purr, and paw print.

Design, StrategyWisam AmidJune 2, 2025Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Awqaf Abu Dhabi

A new brand for a new vision for Awqaf Abu Dhabi.

Design, Strategy, ContentWisam AmidNovember 6, 2024Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest

Abu Dhabi Customs

Building the award-winning brand identity for the gateway to Abu Dhabi.

Design, StrategyWisam AmidSeptember 1, 2024Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Dubai Municipality

A transformative strategy and brand for Dubai Municipality.

Design, Strategy, ContentWisam AmidSeptember 2, 2023Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Saudi Heritage Commission

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Content, Design, TransformationWisam AmidSeptember 1, 2023Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

National Program for Happiness & Wellbeing

Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.

Design, Content, HappinessWisam AmidApril 6, 2020Brand Architecture, Communication Strategy, Latest

Abu Dhabi Digital Authority

Content, Design, TransformationWisam AmidApril 6, 2020Presentations, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Minister of State for Artificial Intelligence

ContentWisam AmidMarch 1, 2020Report, Long-form Content, Latest

We combine management consulting, design thinking and technology to solve modern-day government, business & social challenges

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