Sony PlayStation - MEA

We helped launch and grow PlayStation MENA by localizing the brand and driving regional engagement across social and on-ground campaigns.

Design, TransformationWisam AmidJune 2, 2025Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Furry Friends

A rebrand that stays true to the warmth behind every wag, purr, and paw print.

Design, StrategyWisam AmidJune 2, 2025Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Awqaf Abu Dhabi

A new brand for a new vision for Awqaf Abu Dhabi.

Design, Strategy, ContentWisam AmidNovember 6, 2024Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest

Abu Dhabi Customs

Building the award-winning brand identity for the gateway to Abu Dhabi.

Design, StrategyWisam AmidSeptember 1, 2024Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Dubai Municipality

A transformative strategy and brand for Dubai Municipality.

Design, Strategy, ContentWisam AmidSeptember 2, 2023Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Saudi Heritage Commission

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Content, Design, TransformationWisam AmidSeptember 1, 2023Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Abu Dhabi Data

Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data

DesignWisam AmidMay 17, 2022Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy

Dubai Municipality: Human Metaverse

The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.

ContentWisam AmidApril 6, 2022Presentations, Keynote Production, Research, Brand Narrative

RTA: Expo 2020

Strategy, AcademyWisam AmidMarch 29, 2022Organisational Diagnostics, Prototyping, Concepts

Tamm: Abu Dhabi Government

Xische led a global consortium of digital transformation and user experience experts to deliver a complete revolution in business service experience for the Government of Abu Dhabi.

Design, TransformationWisam AmidMarch 9, 2021Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concept Building, Prototyping

National Program for Happiness & Wellbeing

Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.

Design, Content, HappinessWisam AmidApril 6, 2020Brand Architecture, Communication Strategy, Latest

Dubai Municipality: Rethinking Cities of Tomorrow

ContentWisam AmidApril 6, 2020Report, Long-form Content

Abu Dhabi Digital Authority

Content, Design, TransformationWisam AmidApril 6, 2020Presentations, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Emirates Mars Mission

The Mohammed bin Rashid Space Centre and Prime Minister’s Office tasked us to help build the overarching vision and narrative to announce the Emirates Mars Mission, the first interplanetary mission by the Arab World.

Content, SpaceWisam AmidApril 1, 2020Keynote Production, Presentations

Year of Tolerance

DesignWisam AmidMarch 30, 2020Brand Guidelines

Ora: Nursery of the Future

Xische was approached to build the brand strategy, identity system and go-to-market strategy for a government-sponsored childcare centre delivering a state-of-the-art, experimental learning and development environment to equip children with skills and mindsets to lead the future.

DesignWisam AmidMarch 19, 2020Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy

Smart Dubai

Digital DEWA: Experience Design

Xische was approached to conceive and build a new brand experience at Emirates Towers to showcase the disruptive vision of Digital DEWA, innovating the future of utility services from Dubai.

DesignWisam AmidMarch 9, 2020Brand Launch Strategy, Launch Management, Brand Identity

Minister of State for Artificial Intelligence

ContentWisam AmidMarch 1, 2020Report, Long-form Content, Latest

Mohammed bin Rashid Al Maktoum Global Initiatives

Design, ContentWisam AmidFebruary 29, 2020Brand Strategy, Keynote Production, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Presentations

We combine management consulting, design thinking and technology to solve modern-day government, business & social challenges

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