Minister of State for Artificial Intelligence
The Office of the Minister of State for Artificial Intelligence engaged Xische to develop guides on Artificial Intelligence and Blockchain Technologies in an effort to coordinate the development of AI and Blockchain ecosystems in the UAE.
We have supported the Artificial Intelligence Office in this mission by developing, writing and designing easy-to-consume content targeted towards the general public. This was executed with an emphasis on domestic startups and incubator funds.
We were tasked with research review, storyline structure building, creating a TOC, followed by identification and approval on case studies for inclusion in the guide. Our teams then copywrote report content based on research. Our design team then visualized the theme, and aligned with brand guidelines, built a color palette, typography style, and image treatment for the report.
We helped launch and grow PlayStation MENA by localizing the brand and driving regional engagement across social and on-ground campaigns.
Building the award-winning brand identity for the gateway to Abu Dhabi.
Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.
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Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data
The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.