Furry Friends

A warm, modern identity for the ones who know, home is where your pet is.

The challenge

The original logo's illustrative nature made it look visually cluttered and did not translate well across digital platforms. Our goal was to simplify, refine, and future-proof the identity without losing its playful soul.

Guided by Warmth

We stripped back the visuals and led with bold typography keeping things soft, round and friendly. Instead of using animal shapes we embedded playful expressions and whiskers directly into the letterforms. The result is a wordmark that feels alive and expressive without being dated.

The logotype is accompanied by a bold, fun and fresh supporting palette and clear typographic rules, ensuring consistency across platforms from signage to stickers.

Furry Friends now looks as lovable as the service it delivers

The new identity feels cleaner, more cohesive and more mature. We swapped dated clip-art style characters for characterful typography creating a brand system that can grow with the business, not hold it back.