Evoteq

A digital transformation pioneer, needed a brand refresh to align with its evolving identity shifting from a tech solution provider to an AI-driven enabler of transparency and security across supply chains.

Our Approach

We partnered with EVOTEQ to refine their brand from the ground up. The goal was simple: create a more confident, purpose-driven presence that truly reflects who they are.

The wordmark needed breathing room. We simplified it for better clarity and balance. A topographic pattern became the visual thread to symbolize movement and the connections that matter most.

We helped define a voice rooted in empowerment and transparency. Every word now speaks with clarity and conviction, grounded in real-world impact.

This wasn't just a visual update. We realigned the brand with enduring values: trust, resilience and meaningful transformation. The kind that lasts.

Small Changes for a Big Impact

The transformation centered EVOTEQ's identity around their core platform, traq™, showcasing its real impact across pharmaceuticals, logistics and beyond. We worked to bring their purpose to the forefront in creating an identity that speaks directly to the industries they serve.

The visual identity prioritizes clarity and scalability, designed to be digital ready from day one. The product language speaks directly to real challenges: counterfeiting, supply chain vulnerabilities, and operational inefficiencies.

We introduced a modular storytelling approach that allows each vertical, traqpharma, traqlogistics, traqfood, traqluxury to tell its own story while staying true to the core brand.

The Transformation

EVOTEQ now stands as a future-ready brand built around traceability and transparency. The identity reflects both scale and its specific nature, enabling it to speak clearly across governments, industries and global markets.

System of Symbols

Icons built for clarity, consistency,
and function

A custom icon set was developed to visually support EVOTEQ’s modular ecosystem. Each icon is designed with simplicity, reinforcing the focus on traceability, transparency and tech-enabled clarity. The iconography ensures consistency across platforms, enhancing usability and maintaining a cohesive visual language.