A transformative strategy and brand for mycommunity - A city for everyone by The Executive Council of Dubai

Design, StrategyWisam AmidJuly 24, 2025XischeBrand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Evoteq

A transformative strategy and brand for EVOTEQ.

Design, StrategyWisam AmidJune 12, 2025Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Awqaf Abu Dhabi

A new brand for a new vision for Awqaf Abu Dhabi.

Design, Strategy, ContentWisam AmidNovember 6, 2024Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest

Abu Dhabi Customs

Building the award-winning brand identity for the gateway to Abu Dhabi.

Design, StrategyWisam AmidSeptember 1, 2024Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Dubai Municipality

A transformative strategy and brand for Dubai Municipality.

Design, Strategy, ContentWisam AmidSeptember 2, 2023Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Furry Friends

A rebrand that stays true to the warmth behind every wag, purr, and paw print.

Design, StrategyWisam AmidAugust 2, 2023Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

RTA: Expo 2020

Strategy, AcademyWisam AmidMarch 29, 2022Organisational Diagnostics, Prototyping, Concepts

Smart Dubai

Dubai 10X: DEWA

Content, Labs, Strategy, DesignWisam AmidFebruary 23, 2020Digital Transformation Roadmap, Corporate Vision & Narrative, Presentations, Brand Narrative, Brand Identity, Concepts

Dubai Data

StrategyWisam AmidFebruary 16, 2020Organisational Diagnostics, Digital Transformation Roadmap

Dubai Blockchain Strategy

Content, Labs, StrategyWisam AmidFebruary 16, 2020Digital Transformation Roadmap, Digital Experience Strategy, Presentations, Corporate Vision & Narrative, Concepts, Research

Smart Dubai: Happiness Agenda

Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.

Design, Content, Labs, Strategy, HappinessWisam AmidFebruary 16, 2020Keynote Production, brand strategy, Brand Narrative, Brand Identity, Brand Launch Strategy, Launch Management, Organisational Diagnostics, Corporate Vision & Narrative, Concepts, Research

Dubai Culture: Public Art Strategy

Content, StrategyWisam AmidFebruary 16, 2020Organisational Diagnostics, Go-to-market Strategy, Presentations, Long-form Content, Brand Identity, Corporate Vision & Narrative

Smart Dubai Government: Renew

Strategy, AcademyWisam AmidFebruary 10, 2020Organisational Diagnostics, Prototyping, Concepts

Takaful Emarat Strategy

Strategy, TransformationWisam AmidFebruary 9, 2020Organisational Diagnostics, Digital Transformation Roadmap

Dubai Design District

Design, StrategyWisam AmidFebruary 8, 2020Corporate Vision & Narrative, Go-to-market Strategy, Presentations, User Interface Design (UI), User Experience Design (UX), Development Support

Smart Dubai Government

Content, Design, StrategyWisam AmidFebruary 7, 2020Corporate Vision & Narrative, Organisational Diagnostics, Digital Transformation Roadmap, Brand Audit, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Go-to-market Strategy

Dubai Electricity & Water Authority

StrategyWisam AmidJanuary 15, 2020Digital Transformation Roadmap

Emirates Airline

Design, Strategy, ContentWisam AmidJanuary 15, 2020Digital Transformation Roadmap, Digital Experience Strategy, User Interface Design (UI), User Experience Design (UX), Development Support, Presentations

TECOM Investments

Design, StrategyWisam AmidJanuary 15, 2020brand strategy, Brand Narrative, Brand Identity, Brand Guidelines, Digital Transformation Roadmap

We combine management consulting, design thinking and technology to solve modern-day government, business & social challenges

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