A transformative strategy and brand for EVOTEQ.

We helped launch and grow PlayStation MENA by localizing the brand and driving regional engagement across social and on-ground campaigns.

A new brand for a new vision for Awqaf Abu Dhabi.

Building the award-winning brand identity for the gateway to Abu Dhabi.

Wasl. Building a new brand system and narrative for Dubai’s largest land guardians.

A transformative strategy and brand for Dubai Municipality.

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

A rebrand that stays true to the warmth behind every wag, purr, and paw print.

Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data

Xische led a global consortium of digital transformation and user experience experts to deliver a complete revolution in business service experience for the Government of Abu Dhabi.

Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.

A new brand for a new vision for Awqaf Abu Dhabi.

Wasl. Building a new brand system and narrative for Dubai’s largest land guardians.

A transformative strategy and brand for Dubai Municipality.

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.

Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.

The Mohammed bin Rashid Space Centre and Prime Minister’s Office tasked us to help build the overarching vision and narrative to announce the Emirates Mars Mission, the first interplanetary mission by the Arab World.

A transformative strategy and brand for EVOTEQ.

A new brand for a new vision for Awqaf Abu Dhabi.

Building the award-winning brand identity for the gateway to Abu Dhabi.

Wasl. Building a new brand system and narrative for Dubai’s largest land guardians.

A transformative strategy and brand for Dubai Municipality.

A rebrand that stays true to the warmth behind every wag, purr, and paw print.

Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.