Xische was approached to help build the brand positioning, strategy and identity of the Space Centre, ahead of our work on the launch and announcement of the UAE's Mars Mission.
Read MoreXische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.
Read MoreThe Happiness Meter is one of Dubai's first strategic 'smart city' initiatives. The world’s first, city-wide, live sentiment capture engine, the meter builds on the directive of UAE Prime Minister Mohammed Bin Rashid to ‘make Dubai the happiest city on Earth.’
Read MoreBrand narrative and overarching vision for the Mohammed bin Rashid Library, and keynote production to inaugurate the new centre of knowledge.
Read MoreBrand strategy and identity system for the newly inaugurated Mohammed bin Rashid Library, a beacon of knowledge and hope for the Arab World.
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