MYCOMMUNITY - A CITY FOR EVERYONE

MyCommunity, a visionary initiative by The Executive Council of Dubai, led by His Highness Sheikh Hamdan bin Mohammed, creating a city where every individual, of every ability, truly belongs. We led the initiative’s branding, strategic positioning, and activation, including a landmark inclusive basketball event graced by His Highness himself.

Building the Identity: A Brand for Every Body and Every Ability

We created a bold, inclusive brand that reflects the spirit of belonging and empowerment at the heart of Mycommunity. Every design element. From the logo to the color palette, was crafted to represent diversity and unity. The identity bridges civic pride with personal connection, echoing Dubai’s inclusive vision. It’s a brand that invites everyone.

Champions of Inclusion: A Game That Changed the Narrative

In a powerful show of solidarity, His Highness Sheikh Hamdan bin Mohammed joined people of determination on the court, participating in a wheelchair basketball match that symbolized true inclusion in action. The event was more than a game; it was a statement that leadership leads by example. It brought national attention to the MyCommunity movement, inspiring thousands to support a more inclusive Dubai.