Saudi Heritage Commission

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Abu Dhabi Digital Authority

Content, Design, TransformationWisam AmidApril 6, 2020Presentations, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Smart Dubai

Digital DEWA: Experience Design

Xische was approached to conceive and build a new brand experience at Emirates Towers to showcase the disruptive vision of Digital DEWA, innovating the future of utility services from Dubai.

DesignWisam AmidMarch 9, 2020Brand Launch Strategy, Launch Management, Brand Identity

Smart Dubai: Happiness Agenda

Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.

The Executive Council Of Dubai

Design, TransformationWisam AmidFebruary 15, 2020Brand Audit, Brand Narrative, Brand Identity, Brand Guidelines, Brand Launch Strategy, Launch Management, Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concepts

Happiness Meter

The Happiness Meter is one of Dubai's first strategic 'smart city' initiatives. The world’s first, city-wide, live sentiment capture engine, the meter builds on the directive of UAE Prime Minister Mohammed Bin Rashid to ‘make Dubai the happiest city on Earth.’