HOME ABOUT TIMELINE 2001-2022We created Dubai's first national tourism brand, helped build the Smart Dubai initiative, co-authored the Happiness Agenda, built Dubai's Public Art Strategy, helped develop the Dubai Blockchain Strategy, branded UAE's Mission to Mars, trained over 1000 leaders in design thinking, help lead digital transformation for Abu Dhabi Government and have invested in over 50 ventures.
“Founded in Dubai We are the first independent practice of its kind, with headquarters in Dubai, and offices in Abu Dhabi & New York. ”
“Created Dubai’s first tourism brand We conceived, designed and developed a unified city-wide national tourism brand, campaign and digital destination. Design ”
“Launched first UAE bank on social We helped RAKBank launch one of the largest social footprints of a financial institution globally. Strategy ”
“Founded Hybrid Thinking™ We founded hybrid thinking™ as our core principle, combining management consulting with design thinking, leveraging technology and investing capital with our clients. ”
“Launched Smart Dubai Xische was the founding brand, communications and strategic partner of Smart Dubai, the citywide digital transformation program to make Dubai the happiest city on earth. Strategy Content Design ”
“Co-authored Dubai Happiness Agenda We were engaged to co-author, build, launch and manage a science-backed, methodical framework to plan, implement and measure Dubai’s smart city transformation with a quantifiable basis in promoting public happiness. Strategy Content Design ”
“Announced UAE Mission to Mars The Mohammed bin Rashid Space Centre and Prime Minister’s Office tasked us to help build the overarching vision and narrative to announce the the first interplanetary space mission by the Arab World. Strategy ”
“Xische Academy launched Opened doors to our academy to train over 1000 government officials across 25 entities on design thinking, prototyping, future tech and storytelling, starting with the Dubai 10X program. Strategy Content ”
“Co-authored Dubai Blockchain Strategy We co-authored the national strategy with Smart Dubai and Dubai Future Foundation to unlock the potential of Blockchain for the city. Strategy Content ”
“Thought Leadership practice launched We work with partners like UAE Prime Minister’s Office, DEWA and Dubai Municipality to create global insights through our independent articles, newsletters, commissioned reports and presentations that have been showcased in TIME Magazine and the World Government Summit. ”
“Xische Digital launched Our digital transformation arm works with clients like Smart Dubai and Abu Dhabi Digital Authority to assemble and manage digital leadership and operational squads through strategic planning, design, implementation and performance. Strategy Design ”
“Global partnership with Amazon Our Digital Transformation team was certified as an AWS premium partner. ”
“100th issue of Backstory™ We have been distilling global shifts in key sectors with a regional perspective in our weekly newsletters. ”
“Launched Dubai on the Metaverse We helped conceive, design and communicate Dubai’s first steps into the metaverse at the World Government Summit 2022. Strategy Content Design
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“Branding in space We created a brand in 2015 for the MBR Space Center, which is now on-board the International Space Station. Strategy Content Design
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“400 clients + 150 people 21 years later, with a 43% year-on-year growth, we are now over 150 people strong having serviced over 400 clients regionally with a remote-team footprint across 7 countries. ”
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