Xische is a strategic lobbyist, design and communications group helping governments and global brands innovate, transform and grow.

We have built unforgettable brands through design, innovation and storytelling for over two decades. Xische is pronounced zi-shay.

We are a member of Xische Ventures.

We created Dubai's first national tourism brand, helped build the Smart Dubai initiative and managed their global communications and partnerships, co-authored the Happiness Agenda, built Dubai's Public Art Strategy, helped develop the Dubai Blockchain Strategy, branded UAE's Mission to Mars, trained over 1000 leaders in design thinking, published over 200 articles, help lead digital transformation for Abu Dhabi Government and have invested in over 50 ventures.

Since our inception in 2001, we've had the opportunity of working with hundreds of companies and government agencies in varying capacities. We combine management consulting, design thinking, technology and investments to solve modern day government, business and social challenges.

Engagements are long-term and range from research and reports to establishing organizational strategy, creating national narratives and brands, engineering government-wide digital transformation, and building and investing in new ventures.

We call this philosophy hybrid thinking™