Digital DEWA: Experience Design
After creating the brand identity for Digital DEWA, Xische was approached to conceive and build a new brand experience at Emirates Towers to permanently showcase the disruptive innovation of the future of utility services.
TURNING A BRAND INTO AN EXPERIENCE
After identifying opportunities for disruption across the DEWA portfolio and conceiving and articulating a new future for utility services, Digital DEWA, Xische was approached by DEWA to conceive and build a brand experience showcasing the digital future of utility services from Dubai, in a prestigious storefront location at the Emirates Towers Boulevard. Digital DEWA is an independent business unit representing the future of DEWA and redesign the role of utility in the modern era.
THE DIGITAL FUTURE OF UTILITY
Digital DEWA is be the world’s first digital utility, disrupting the status-quo by leveraging cutting edge technology to exponentially develop renewable-energy, storage, expansion in AI adoption, and providing digital services. The newly launched Digital Dewa office at Emirates Towers Boulevard is an opportunity to showcase the potential from digital disruption in the utility sector for all individuals, businesses and governments. As a living case study, the Digital Dewa office is an important platform demonstrate ongoing impact and harness important collaborations with other entities including the private sector.
DELIVERING AN IMMERSIVE FUTURE
To design an immersive brand experience, we carefully curated the best available technologies including dynamic screens, robotics and smart automation to immerse the visitor on the narrative and impact of Digital DEWA’s operations across four pillars: solar power, energy storage, artificial intelligence, and data. Each experience was hand-picked to showcase tailored content to encourage discussion and collaboration.
The brand experience at the Digital DEWA office at Emirates Towers is a benchmark for public and private sector entities, and a platform to promote thought leadership by DEWA and others at the forefront of innovation in the utility sector. In collaboration with interior architecture firm Cambridge, event technology experience agency Fractal and video production agency We Are Alive, we delivered an immersive brand experience that positions Digital DEWA at the forefront of technology and innovation for years to come.
