Dubai + Acumen
Acumen Fund is a global organization with a mission to create a world beyond poverty by investing in social enterprises, emerging leaders, and breakthrough ideas.

That philosophy resonates well with us, and our founders Xische Holdings Ltd. We were approached by their Dubai Chapter to get involved in a Social Entrepreneurship Business Competition as mentors. The partnership then extended into full-blown digital communications, starting with their very daring and industry-norm-defying website. We built the website on the emerging (and obvious) design trend of single-page websites, where you needn't get to another page when everything neatly sits a mouse-scroll away.

We helped launch and grow PlayStation MENA by localizing the brand and driving regional engagement across social and on-ground campaigns.
A rebrand that stays true to the warmth behind every wag, purr, and paw print.
A new brand for a new vision for Awqaf Abu Dhabi.
Building the award-winning brand identity for the gateway to Abu Dhabi.
A transformative strategy and brand for Dubai Municipality.
Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.
Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data
The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.
Xische led a global consortium of digital transformation and user experience experts to deliver a complete revolution in business service experience for the Government of Abu Dhabi.