Digital Behavioral Science
Learn how to apply the psychology and emotional neuroscience of great design to websites, apps and digital campaigns
There is a science behind why particular digital design catches your eye and gets your blood pumping. In the microseconds after a you open a new app or website, millions of neurons fire and your brain makes hundreds of subconscious decisions directing your emotional response to new content. The neuroscience behind minute design details has a proven influence on customer conversions and loyalty.
Learn to employ neuroscience-based marketing strategies to create a great user experience and join the ranks of leading companies deploying the psychology of great design for digital behaviour.
What you will learn
Psychology for Digital Behavior Change
Learn how to apply psychology to websites, apps, and campaigns
Learn the psychological design principles that drive the world’s most successful websites, mobile apps, and campaigns.
Psychological Architectures of Digital Behavior Change
Learn how to build psychological design patterns for websites, apps, and campaigns
Learn advanced psychological principles and architectures – the winning design patterns that drive influential campaigns and technologies.
Emotional Design Psychology & Neuroscience
Learn how to apply emotional design neuroscience to build influential websites, apps and campaigns
Learn emotional design and digital marketing strategies based on the psychology and neuroscience of user emotion, cognition, and behavior.
Who will benefit
This workshop is for digital professionals from both the public and private sector who want guidance on science-based design and industry-best practices. It’s ideally suited to:
Usability and UI/UX professionals
Graphic designers and interactive designers
Digital marketing and advertising specialists
Content strategists and web writers
Product marketing managers
Digital project managers
Health promotion specialists
Conversion optimizers & researchers
Course highlights
led by practitioners
Learn about behavioral science from active practitioners with over twenty years experiences in digital behavioral change.
experiential learning
Learn how to apply psychology and emotional design neuroscience to websites, apps and digital campaigns.
deployment toolkit
Get a practical toolkit with tips to identify the most beneficial psychological and emotional design strategies use case for you.
Dr. Brian Cugelman
SENIOR BEHAVIORAL SCIENTIST
MEET THE TRAINER
In 2006, Brian launched AlterSpark, with a focus on merging behavioral science with creative design and data science. Over the years, Brian has helped numerous companies and institutions measure and improve their online campaigns for greater understanding and measurable results. Clients include high-level government officials from both the United States and Canada who have invited Brian to educate their personnel.
Brian conducts workshops across North America, training individuals and teams—including those from the world’s top companies and brands and from the highest levels of government.
Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team specializing in large-scale online data science. He has published over 25 papers and studies for the United Nations, global institutions, and scientific peer-reviewed journals.
Brian’s philosophy is to make his training accessible to students and researchers. Brian welcomes professionals from all disciplines, from beginners to some of the world’s leading behavior change specialists, and especially those who are using technology to build a better planet.
Learn more: www.alterspark.com
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