It’s time to consider how the UAE and the region will emerge stronger from this crisis.

BackstoryWisam AmidMay 6, 2020UAE, Dubai, Remote Work, covid-19, coronavirus, storytelling, Gulf News, Narrative Strategy, Design thinking, Design

Issue 57: The Fear of Failure

The pandemic is forcing us to confront our fears and develop our own narratives.

BackstoryWisam AmidApril 29, 2020UAE, Dubai, Remote Work, covid-19, coronavirus, storytelling, Gulf News, Narrative Strategy, Google, Blockchain, Health, Business strategy

Storytelling Will Outlive Any Pandemic

Gulf News — Now more than ever, stories are the glue that keeps people together. Danish Farhan argues that business leaders need to return to the power of storytelling to survive the crisis.

Opinion, Published, CultureWisam AmidApril 27, 2020coronavirus, covid-19, UAE, storytelling, Narrative Strategy, Brand Strategy, Covid-19 Stories

Why Brand Matters Most in a Crisis

As businesses act to navigate the covid-19 crisis, maintaining brand authenticity will be the key to success.

Opinion, Remote WorkWisam AmidApril 25, 2020remote work, work from home, technology, covid-19, teams, teamwork, Brand Strategy, Narrative Strategy

Issue 55: Brand Authenticity Is Key to a Pivot

In this climate of uncertainty, the “why” is more important than the “what” for UAE companies.

BackstoryWisam AmidApril 15, 2020UAE, Dubai, Remote Work, covid-19, coronavirus, Brand Strategy, Narrative Strategy

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