“Founded Hybrid Thinking™ We founded hybrid thinking™ as our core principle, combining management consulting with design thinking, leveraging technology and investing capital with our clients.”
— 2013
“ Launched Smart Dubai Xische was the founding brand, communications and strategic partner of Smart Dubai, the citywide digital transformation program to make Dubai the happiest city on earth.
“Co-authored Dubai Happiness Agenda Xische was engaged to co-author, build, launch and manage a science-backed, methodical framework to plan, implement and measure Dubai’s smart city transformation with a quantifiable basis in promoting public happiness.
“ Announced UAE Mission to Mars The Mohammed bin Rashid Space Centre and Prime Minister’s Office tasked us to help build the overarching vision and narrative to announce the the first interplanetary space mission by the Arab World.
“Xische Academy launched Opened doors to our academy to train over 1000 government officials on design thinking, prototyping and storytelling, starting with the Dubai 10X program.
“Co-Authored Dubai Blockchain Strategy Xische co-authored the national strategy with Smart Dubai and Dubai Future Foundation to unlock the potential of Blockchain for the city.
“ Thought Leadership practice launchedWe bring regional context to global insights through our own independent articles and newsletters, and commissioned reports and presentations for our clients and partners, showcased in TIME and World Government Summit.”
— 2017
“ Digital Transformation practice launched We assemble and manage digital leadership and operational squads to enable organizations to maximize potential from new digital tools through strategic planning, implementation and performance.
“Global partnership with Amazon Our Digital Transformation team was certified as an AWS premium partner.”
— 2021
“ 100th issue of Backstory™ We have been distilling global shifts in key sectors with a regional perspective in our weekly newsletters. ”
— 2022
“ Launched Dubai on the Metaverse We helped conceive, design and communicate Dubai’s first steps into the metaverse at the World Government Summit 2022.
“300 clients + 100 people 21 years later, with a 43% year-on-year growth, we are now over 100 people strong having serviced over 300 clients regionally with a remote-team footprint across 7 countries.”
