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Founded in Dubai
We are the first independent practice of its kind, with headquarters in Dubai, and offices in Abu Dhabi & New York.”
— 2001
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Created Dubai’s first national tourism brand
We conceived, designed and developed the entirely new DefinitelyDubai.com


Branding”
— 2006
“Launched first UAE bank on social media
We helped the bank launch one of the largest social footprints of a financial institution globally.

Social Media Digital Transformation”
— 2007
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Hybrid thinking™ practice
Xische was founded on the principles of evolving with the same fluidity as the now disruptive business landscape. Over the years, and several hundred clients later, we came to call this mode of conduct hybrid thinking.

”
— 2013
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Launched Smart Dubai
We helped the bank launch one of the largest social footprints of a financial institution globally.

Branding Digital Transformation”
— 2014
“Co-authored Dubai Happiness Agenda
Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.

Strategy City Transformation”
— 2015
“Announced UAE Mission to Mars
The Mohammed bin Rashid Space Centre and Prime Minister’s Office tasked us to help build the overarching vision and narrative to announce the Emirates Mars Mission, the first interplanetary space mission by the Arab World.


Strategy ”
— 2015
 
 
“Co-Authored Dubai Blockchain Strategy
Xische co-authored the Dubai Blockchain Strategy with Smart Dubai and Dubai Future Foundation to unlock the potential of Blockchain for the city.


Strategy City Transformation”
—

2016
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Thought Leadership practiceWe bring regional context to global insights to uncover new opportunities, formulate programs, and execute for impact.”
— 2017
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Digital Transformation practice
Understand the real impact of digital shifts on your organization and prioritize change initiatives to maximize potential from new digital tools.”
— 2018
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Global partnership with Amazon
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— 2021
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Launched Dubai on the Metaverse
We helped the bank launch one of the largest social footprints of a financial institution globally.

UX Digital Transformation”
— 2022