When man first landed on the moon, the UAE was little more than a federation of tribes. In less than 50 years, it has achieved the near-impossible.

We are honored to have been a part of the UAE Space story from a time when the UAE didn’t even have its own space agency.

From strategically guiding the transition of space-related work streams out of the Emirates Institute for Advanced Science to branding the nation’s space centre, to presenting the strategy behind the Emirates Mars Mission, we have been honored to participate in the UAE’s journey into a space-going nation.

CASE STUDY

MISSION TO SPACE

The Mohammed bin Rashid Space Centre has been established to develop research, projects and studies within the space sector. We wanted the brand narrative and logotype to embody courage and discovery — rooted in the UAE's vision for the future of space exploration. A symbol for a national movement needs have the ability to signal change and inspire minds, well beyond the borders of a nation, to tell a critical story.

DESIGN RATIONALE

The horizon of Earth, which glows when visible from the lower orbit, is the point of view of humans looking outwards into the unknown — the limitless possibilities of discoveries yet to be made. We believe this ‘edge’ is hugely symbolic of the divide between human curiosity and knowledge.

One of the key mandates of the centre will be the preparation and implementation of UAE probe exploration mission to Mars. Expected to reach Mars in 2021, the programme is the first by an Arab, Islamic country, and it will be executed by the UAE Space Agency with support of international partners.

CASE STUDY

RECENTLY PUBLISHED

OPINION PIECE

Our work for the UAE space program has now reached zero-gravity aboard the International Space Station with Emirati astronaut Sultan AlNeyadi — a humble reminder of the power of storytelling, eight years in the making

By Danish Farhan, CEO

HIS HIGHNESS SHEIKH MOHAMMED BIN RASHID AL MAKTOUM