HOME - CASE STUDIESPOSITIONING A NATION THROUGH WELLBEING
His Highness Sheikh Mohammed Bin Rashid Al Maktoum at the launch of Happiness Meter in 2014
Inspired by a poem by His Highness Sheikh Mohammed bin Rashid Al Maktoum on the happiness of his people as the leader’s ultimate duty, we have been privileged to be at the forefront of shaping Dubai’s long-term commitment to wellbeing, happiness and quality of life.
In engagements with Smart Dubai, The Executive Office, the Prime Minister’s Office and the Minister of State for Happiness and Wellbeing, as well as private sector partners and international thought leaders, Xische has led the transition to a happiness-oriented government and private sector work culture.
Through our strategy work, communications execution, branding, product design and prototyping we have co-authored national strategies, led global communications campaigns, and conceived, built and launched new products to quantitatively measure and promote a culture of happiness across the UAE and make Dubai the happiest city on earth.
